32 million lawsuit towards Accenture “was a catastrophic relationship meltdown of epic proportions,” in response to Liz Miller, senior vice president of selling for the CMO Council. Hertz contends Accenture failed to “deliver the web site and apps for which it was so generously paid” in a timely fashion. He said. She mentioned. Beyond the wrongs and rights of the Hertz-Accenture legal battle, there are lots of lessons to be realized for manufacturers enlisting the digital providers of agencies. How do you truly choose a service provider/agency? Where do brands and agencies like these mostly err beyond day one? Miller and different digital experience business pundits weigh in. But first, some particulars over the lawsuit. Accenture’s mission went south in multiple ways, in keeping with the lawsuit filed by Hertz. Accenture never delivered a purposeful webpage or mobile app. Accenture did not deliver a responsive web site and demanded a whole bunch of 1000’s of dollars in additional fees to ship the promised medium-sized format.

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